Under the patronage of His Excellency Dr. Hamoud bin Khalfan Al Harthy, Undersecretary of the Ministry of Education for Education and Curricula, Oman Oil Marketing Company, in collaboration with Oman Road Safety Association launched a Road Safety Awareness Village at Oman Avenues Mall. As part of its efforts to spread vehicle safety awareness in local communities, Oman Oil Marketing Company designed a specific program to educate children on the best road safety policies. The initiative was launched as one of the company’s 2018 Corporate Social Responsibility programs.

The CEO of Oman Oil Marketing Company, said, “The campaign is a testament to our longstanding dedication to support programs that benefit the wider community. Road Safety is one of our major focus areas when it comes to our operational strategy and at the heart of our community outreach. Our aim is to raise awareness among children and their families on road safety and the importance of seatbelts.” He added, “We are committed to continuously contribute to the Sultanate’s social development through creative collaborations with local associations and organizations.”

Children were able to drive their own vehicles around a track within the 100-sqm-village and receive an Oman Oil Marketing Company’s road safety village driving license. They were briefed on road safety in general, emphasizing the importance of wearing seat belts, traffic lights, safe driving skills and other traffic rules before driving around the village.

Ali Al Barwani, CEO at Oman Road Safety Association, said, “It is a pleasure to partner with Oman Oil Marketing Company whose years of commitment in supporting local communities around the Sultanate have made them a popular homegrown brand. With our educational programs, we always try to reach all the citizens in Oman and show them best ways in road safety based on global practices. Together with Oman Oil Marketing Company, we can raise awareness on road safety, by providing knowledge and educational talks to both children and their parents.”

Oman Oil Marketing Company aims to instill a culture of social responsibility that goes beyond the company walls. To date, the company has successfully launched various social initiatives, including environment protection and awareness campaigns, blood donation drives, and service station safety schemes, all with a view to enhancing the quality of life of people in the Sultanate.