Following the highly successful inaugural edition, Oman Oil Marketing Company signed a new agreement with Al Raffd Fund for the second season of their co-managed Tasweik initiative. Designed to provide Small and Medium Enterprises (SMEs) across Oman with a unique opportunity to enhance their market visibility and positioning, the program will grant ten companies funding for branding and marketing purposes.

Tariq Sulaiman Al Farsi, CEO of Al Raffd Fund said, “This initiative was born from a desire to strengthen the local SME sector by nurturing their development and ability to compete with global brands. In fact, the benefits of the initiative extend far beyond our winners, as all eligible participating SMEs will receive guidance on how to best improve their brand and market presence for a sustainable future.”

CEO of Oman Oil Marketing Company said, “Driven by our strong belief in collaboration with the public sector and based on Tasweik’s landmark success last year, Oman Oil Marketing Company decided to continue inspiring SMEs with this ambitious and impactful initiative. More entrepreneurs will now be able to receive both the funds and the consultation they need to fulfill their business aspirations.”

He concluded, “Guided by our underlining commitment to provide more Omani businesses with the chance to establish their presence, we are confident that together we will help to boost the national economy and contribute to the country’s diversification strategy.”

Tasweik, the brainchild of Oman Oil Marketing Company, is a nation-wide initiative designed to nurture and develop the SME community by providing Omani entrepreneurs with the means to build a successful business model. A joint committee comprising of members from Oman Oil Marketing Company and Al Raffd Fund will award a total of OMR 80,000 to ten selected SMEs. The ten prizes are earmarked specifically for advertising and branding activations which will allow companies to expand their reach and build a name for themselves in the market.