Oman Oil Marketing Company (omanoil) has launched a redemption scheme for its premium multi-faceted loyalty card, Basma. In collaboration with Bank Muscat and Lulu Hypermarkets, the scheme encourages cardholders to take full advantage of the benefits by redeeming accumulated points. Basma cardholders can redeem points at any of Lulu’s 12 Hypermarkets across the Sultanate until the 31st of December 2014.

Hussain Bait Ishaq, omanoil General Manager of Retail, Fuel Cards and Regional Offices said, “Our philosophy is to offer customers the greatest possible shopping experiences with broader benefits and value for money. We looked towards the future of Smart Card technology and designed the scheme for flexibility and freedom to live up to our promise of offering higher levels of convenience. At our forecourts, cardholders are encouraged to redeem points at every opportunity to enjoy the benefits with a hassle-free exchange.”

Basma is the Sultanate’s first chip-based multi-partner rewards program that uses the latest smart-chip technology for cardholders to instantly redeem points and make full or partial payments for any purchases from omanoil outlets. The card can also be utilized as a pre-paid fuel card allowing customers to budget fuel expenditure whilst saving basmaPoints. In addition, the card features a secure Personal Identification Number to prevent unauthorized use in case it is lost or stolen and can be applied for at any of omanoil’s 154 filling stations.