Oman Oil Marketing Company (omanoil) celebrated its outstanding employees for their commitment to first-rate customer care at the third annual CEO Award of Excellence. First introduced in 2011, the Award aims to encourage employees to competitively apply new disciplines in the field of customer service to enhance operational efficiency to retain loyal and long-term customers.

The brainchild of CEO Engr. Omar bin Ahmed Qatan, the Award reflects omanoil\'s corporate culture of excellence which is fortified by a promise to best serve the nation with exceptional customer care. "We have built on our years of experience in the industry along with the best international practices to not only redefine the meaning of \'total convenience\', but also proudly serve customers with our rich tradition of Omani hospitality. None of this would be possible without our people," expressed Engr. Qatan. "The Award of Excellence was founded in celebration of our employees, omanoil\'s greatest asset. We have been able to successfully achieve our objectives because of their commitment to challenge the norm and raise industry benchmarks, making omanoil the nation\'s fuel and lubricants provider of choice."

During the award ceremony held at Shangri-La\'s Barr Al Jissah Resort & Spa, winners of the various categories were presented with certificates, trophies and special gifts in recognition of their unwavering efforts. Winners of the 2012 CEO Award of Excellence are the Retail Sales and Engineering Departments for \'Best Team\', the Iteen Filling Station in Salalah for \'Best Filling Station\', The Seh Al Ahmar for \'Best ahlain Convenience Store\', Farid Al Mahrooqi for \'Best Driver\', Sameer Al Wahaibi for \'Best Individual Staff Member\' and Amir Jaboob for \'Best Manager\'.

Commenting on the company\'s aspirations for 2013, Engr. Qatan said, "This year, we will continue our ambitious expansion plan of opening filling stations and convenience stores in strategic locations to reach all our customers in every corner of the Sultanate. omanoil is a dependable friend on the road to commuters and local communities. We will further our quest to ensure the delivery of value-rich products and memorable customer experiences across all delivery channels."

omanoil has established a specialized \'CEO Award Committee\' which is comprised of Senior Management representatives who are in charge of assessing all entries and subsequent nominees based on department-specific targets. To instill a sense of ownership, a Customer Service \'Ambassador\' is also appointed at the end of each year and serves a one-year term with the responsibility of promoting best practices.