Committed to continuously adopting a customer-centric mind-set, Oman Oil Marketing Company (OOMCO) recently held an event bringing together its commercial customers to introduce innovation-related initiatives and latest company updates. The event also provided the fuel marketing company with an opportunity to gauge the satisfaction of its partners, while putting in place the latest industry trends and best practices across all its operations for an elevated customer experience on-and-off the pump.

OOMCO has been supplying quality fuels and providing tailored, innovative solutions to commercial companies across various sectors, making it a leader in the competitive fuel marketing industry. Tarik Mohammed Al Junaidi, Chief Executive Officer of OOMCO, said, “One of the themes for this event was based on our gratitude to our customers. Having a customer-centric approach is paramount in business-to-business practices, which transcends to our retail operations. Meanwhile, we have continuously collated valuable feedback to spearhead innovation and transform the customer experience, which were other key themes during the event. By creating reliable, smart and innovative solutions, we have managed to make our business more efficient, cost-effective and sustainable.”

Serving a wide variety of customer segments, OOMCO aims to have the largest market share in the sales of lubricants in Oman. Meanwhile, it has become an important player in the wider region as well, including in KSA, Tanzania, and Egypt. As part of its non-fuel growth and retail transformation process, the company has signed franchise agreements with leading food and beverage brands, and tied-up with food delivery providers and internationally renowned logistics companies.