Muscat, July 26 2020 – Continuing its efforts to instill a culture of sustainability in and out of its service stations, Oman Oil Marketing Company (OOMCO) signed an agreement with Oman Environmental Services Holding Company S.A.O.C (be’ah) to launch the Reverse Vending Machine (RVM) initiative. This collaboration establishes a mutually beneficial partnership that aligns OOMCO’s core values of social and environmental responsibility with be’ah’s strategic goal of achieving landfill diversion and promote circular economy drives across the Sultanate. The agreement was signed by OOMCO’s Senior Manager- HSEQ-T & SD, Mohammed Al Mujaini, and be’ah’s Head of Business Development, Kumayl Al Lawati. 

Reverse Vending Machines are automated machines that utilize technology to identify, sort and collect used beverage containers. These machines will collect Polyethylene terephthalate (PET), commonly known as plastic water bottles. This initiative will promote the culture of recycling and sustainable behavior among local communities solidifying OOMCO and be’ah strong green presence. 

“We are excited to partner with be’ah for this initiative, which reaffirms our stance to support the Sultanate’s long-term sustainability goals. We are pleased to be utilizing OOMCO’s wide network of service stations to support this cause. The main aim of this collaboration is to integrate these Reverse Vending Machines into the daily routines of our customer-base. We want to make recycling convenient, efficient, and above all rewarding for the entire community as they contribute to a more sustainable future for all of us,” said Mohammed Al Mujaini, Senior Manager -HSEQ-T & SD at OOMCO.

“Our strategies are focused on working hand in hand with the community to protect Oman and instill a culture of environmental responsibility to sustain our environment for future generations. Signing this agreement with OOMCO will deliver our message to a much wider audience and is a step forward towards achieving Oman Vision 2040 environmental goals. As the country moves towards a plastic-free future, these RVMs will serve as efficient drop boxes for plastic waste and will constantly remind everyone how important it is to reduce, reuse and recycle,” said Kumayl Al Lawati, Head of Business Development at be’ah.

OOMCO’s partnership with be’ah falls under the company’s mission to lead the industry in sustainable and eco-friendly innovations. As Oman’s first fuel marketing company to go eco-friendly, OOMCO has developed a series of initiatives such as opening its first Green Service Station in Muscat along with installing solar-powered bus stops, and Photovoltaic (PV) Solar Panels at three of its service stations in Burj Al Sahwa, Halban and Nimr. be’ah encourages such initiatives by cooperating with various organizations throughout the Sultanate to promote sustainable practices and innovations that would increase the economic growth and conserve resources. As a company specialized in environmental services, be’ah sees waste a valuable resource and is working towards a strategy to utilize it in the best possible way.