Committed to engaging in community-led activities, Oman Oil Marketing Company (OOMCO) took part in sponsoring the 7th Oman Desert Marathon, the country’s leading desert racing and adventure event. As part of its sponsorship, the company’s Lubricants department provided maintenance services including oil changes for the race’s 15 escorting cars. The incredible six-day race saw more than 150 runners take on Oman’s beautiful but challenging landscape, traversing a total of 165 km between the oasis of Bidiyah and the shore of the Arabian Sea. It is the latest in the fuel marketing company’s ongoing marketing strategy to sustainably transform the fuel industry into an integrated customer-centric service hub.

“The Oman Desert Marathon has carved a reputation for itself as one of the most highly anticipated desert races in the world. Fuel is our passion and we’re delighted to lend our support to energize the journey, while ensuring the drivers’ maximum safety throughout the arduous course,” said Chief Executive Officer of Oman Oil Marketing Company. “Fully organised and directed by Omani people, this race is an excellent way to engage the local and international community and promote a healthy lifestyle. What’s more, it showcases Oman as an adventure tourism hotspot, which all helps to build In-Country Value.”

The sponsorship underscores Oman Oil Marketing Company’s long-term strategy to transform the Sultanate’s fuel industry by offering services that deliver more than just fuel. This is complemented by a rigorous corporate social responsibility program that includes various campaigns and projects focused on promoting In-Country Value. The company aims to position itself among the top five fuel marketers in the GCC by 2025.