Oman Oil Marketing Company organized a nation-wide campaign recently to promote and raise awareness on its pioneering ‘e-Fill’ service for corporate customers in Suhar, Muscat and Salalah. The first of its kind in the Sultanate, ‘e-Fill’ service was introduced in May 2018 to enhance commercial fuel management at service stations using state-of-the-art technology. It utilizes radio-frequency identification (RFID) powered tags to ensure 100% security, preventing fuel theft and unauthorized access to supplies.

The innovative sustainable system is paperless and automatic, removing human intervention at the pump. It is the first solution of smart fueling, brought exclusively by Oman Oil Marketing Company. It operates by establishing a direct link between a customer’s head office and the service station via the RFID powered tags attached to vehicles. All customers have to do is specify their fueling needs before fueling, following which radio signals are sent to the pump after authorization is given.

Ali Muqaibal, General Manager of Strategy, Business Development, Marketing and Digital at Oman Oil Marketing Company, said, “Providing convenient and innovative products remains to be one of our top priorities in our journey to offer customers what they need when they need it. We introduced ‘e-Fill’ to give our customers peace of mind knowing that they have chosen the most secure fueling solution. The smart technology seamlessly delivers cost-effective control over fueling operations.”

To take advantage of the service, customers have to register for an account in order to receive a unique non-transferable tag, which is then attached to their vehicle. Accounts can be managed seamlessly on the company’s website, where tags can be blocked or unblocked and real-time information viewed.