Spreading joy, optimism and inspiration, Oman Oil Marketing Company’s (omanoil) nationwide happiness campaign has successfully transformed the lives of people across the length and breadth of Oman. Designed to share the brighter side of life and connect with local communities, the company’s team of special Farah ambassadors travelled to fuel stations in the Governorates of Muscat, Al Batinah, Al Sharqiyah, Ad Dakhliyah, and Dhofar, showering customers with fun, personalized service and gifts

Adding to the campaign’s success are two #omanoil_farah YouTube ads that have gone viral, receiving over 49,000 views with a collective watch time of 480 hours. Social media photos and videos of the Farah ambassadors Muhammad Al Hanae, Waheed Al Balushi and Mohammed Al Balushi have also been receiving wide acclaim as they are liked and shared ten thousand times over.

Al Moatasam Al Amri, Farah Campaign Manager, said, “Farah is all about bringing joy to customers, seeing them smile, and giving them a feel-good experience they can share with others. The responses we have received have been remarkable, from the thousands of views our videos have garnered to the immense support we have received on social media. People recognize that this campaign is not just about showing how good it is to be happy, it is also our unique way of giving back to the community and saying ‘thank you’.”

Kicked-off in late 2015 under the theme ‘‘Feel Good’, the campaign stemmed from the company’s desire to create joyous memories and see its customer’s smile.