omanoil, the Sultanate’s leading fuel retailer, discussed industry challenges, opportunities and best practices during its recent participation in PetroForumMENA2015, a regional biennial industry event for oil companies and fuel retailers. The two day conference, held at Shangri-La Barr Al Jissah Resort and Spa, represented a prime opportunity for business networking with technical workshops, specialized seminars, conference sessions, and served as a valuable platform to examine groundbreaking products and technologies that are now setting the pace of the global market.
General Manager of Human Resources, Administration, Corporate Affairs, Procurement, and HSSE Eng. Faisal Al Shanfari represented omanoil as the official Oil Company Partner of PetroForumMENA2015. Within his keynote speech, he said, “Since the close of 2014 our industry has seen some significant changes, prominently featuring the drop in oil prices and its impact of the regional economy. This is linked to a number of trends and current affairs that are actively shaping the market and will continue to do so for some time, and information remains key for us to inspire continued prosperity. Within the downstream sector, the analysis of brand perception, optimizing our marketing and sales in addition to measuring customer satisfaction and identifying opportunities for growth are all imperative now, more than ever.”
He added, “At PetroForumMENA2015, we sought to obtain greater insight into how we can optimize our marketing and sales strategies to better meet current and emerging market trends, while continuing to build our network of business relationships to benefit Oman’s growing industry. For companies like omanoil and others present at this forum, our future is grounded in the consumer’s retail experience and customer excellence in addition to maintaining a leading position within our respective markets.”
omanoil prides itself on delivering a second-to-none solution that continues to successfully meet the market’s demand for convenience. By focusing on each and every element of the operation and infusing excellence throughout, the company continues to demonstrate how it can inspire success in businesses’ larger goals. In addition to continually developing its awareness of the industry, the company plans to increase its contributions to Oman’s growing market by expanding its current retail footprint of 167 filling stations and 95 convenience stores to further reach customers and communities across the nation.