Muscat, January 1st 2011
A combination of exclusive benefits, unparalleled shopping opportunities and an unwavering commitment to rewarding customers made the three month basma ‘Mass Redemption’ Promotion an exceptional national success. During the final draw prize giveaway ceremony, Oman Oil Marketing Company (omanoil) and BankMuscat awarded a total of one million basma points each to three winners, including Adil Al Nuaimi and Talib Al Habsi.
Launched in October 2010, the basma Mass Redemption Promotion was a value-adding initiative that accompanied the Program’s vast growth and expansion by enabling Card Holders to redeem their accumulated points on-site at any of the Program’s 17 merchants across the Sultanate. Throughout three months, an astounding total of 5 million points were awarded to 5 winners, taking the Sultanate’s first chip-based multi-partner programs to new commercial heights through unprecedented shopping opportunities.
Established by omanoil and BankMuscat in association with Lulu Hyper Markets in 2005, the basmaRewards program has revolutionized the concept of loyalty programs and e-payments in the Sultanate as a pioneering rewards platform, and has built several successful partnerships with a number of leading local merchants to diversify product and service offerings, ranging from automotive, electronics, tourism, hospitality, healthcare, fashion and beauty amongst others. As the Program increases in popularity, omanoil and BankMuscat continue to explore new avenues of cooperation to enhance its mechanics and national outreach by constantly introducing original innovations that center on adding more valuable savings and exciting benefits to customers’ everyday lives.
Today, the loyalty program continues to enjoy growth, market penetration and popularity, attesting to its success on the Omani retail scene. Additional partners and merchants continue to join the Program from a wide array of sectors, as omanoil and BankMuscat renew their commitment to providing a comprehensive and incomparable rewards catalog that aims to ultimately cover all industries and sectors.
With instant rewards and a wide range of shopping privileges, the basmaRewards Program enables cardholders to ‘save as they spend’ by accumulating basmaPoints with every Omani Riyal spent at any of the partner outlets irrespective of the mode of payment. Cardholders making payments using BankMuscat credit cards can also earn additional reward points from BankMuscat, over and above the points issued by the participating outlets.
With the age of e-payments ushering in a ‘cashless society’ and increased reliance on smart cards, basmaCard is easy to use, earn, redeem, calculate and track, making it an in-demand loyalty scheme.
As an added functionality, basma can be utilized as a pre-paid fuel card across any of omanoil’s national network of 121 filling stations, allowing patrons to budget fuel expenditure whilst earning basmaPoints on a daily basis.
Notes to the Editor:
To date, the diverse and growing merchants list include: omanoil, Lulu Hypermarket, Mumtaz Mahal, Woodlands, Golden Oryx, Capital Stores, Damas, Zahara Travel, Avis, Easy Life, Ajmal, OHI Electronics, Welcare, Photocenter, Essence Spa, Ayana Spa and Bait Al Attar Al Arabi.
About Oman Oil Marketing Company SAOG
Formed in October 2003, Oman Oil Marketing Company with the brand name omanoil is envisaged to be the future prominent player in petrol and lubricant retail in Oman. Today Oman Oil Marketing Company SAOG is involved in the marketing and distribution of fuels and lubricant products and operates in the sectors of fuel retailing, direct (bulk) fuel sales to Government and the Commercial sector, lubricants, aviation refueling and storage and distribution.
Oman Oil is a 100% Omani owned company that leverages the multinational heritage and experience and puts it to practice to benefit Oman. Presently having more than 100 filling stations in the country, they are aimed towards providing a dependable local service that is both fast and fulfilling and sets them apart from the competition.
Oman Oil Marketing Company’s success is created and maintained by well-trained, motivated and innovative people. The Company is proud to have a diverse team that is dedicated to the overall corporate objectives. Operating in an increasingly competitive business environment, The Company has continued its strong performance focus and consistently achieved its primary safety, operating and financial targets.