Muscat, January 2010
Oman Oil Marketing Company (omanoil) recently ranked first and second place in Oman Daily Observer’s first-of-its-kind Brand Survey conducted on public opinion. The publication ‘Oman’s 130 Greatest Brands’ further solidifies omanoil’s credentials as the leading brand in the oil industry in the number one spot, and second place amongst all other competing brands from a multitude of business sectors.
The Company competed against 130 national and international brands under 26 product categories. The survey conducted by Oman Daily Observer, aimed to achieve an accurate assessment of the Sultanate’s top 130 brands. The study traces the accomplishments of leading brands and comprehensively investigates their development over the years. The publication covers core issues in brand management designed to appeal to key disciplines in the world of business including strategic planning and management, market research and investment. It provides insights on brands operating in the Sultanate with focus on assimilation of modern technology and emerging international brand management trends.
omanoil’s wide array of services and products have gained a tremendous amount of momentum over the years, as the popular public vote synonymously described the Company’s offerings as, ‘exquisite and efficient customer service, excellence in quality and engaging promotions’. The recent ranking by Oman Daily Observer compliments another important recognition which omanoil received recently by Superbrands Middle East and North Africa as a leading visionary fuel and lubricant marketing Company with unique national and regional brand attributes.
CEO of omanoil, Eng. Omar Ahmed Qatan expressed, “Ranking number one in the oil category is a clear reflection of omanoil’s reputation and market presence that has yielded many tangible results in our efforts to provide an outstanding retail experience.”
Qatan added, “The outcome of the survey recognizes our continued pursuit of excellence by spearheading the market as an internationally distinguished brand. As the new year progresses, we renew our promise to the nation and our customers with our distinct hallmark of being young, energetic and Omani while providing unparalleled levels of care and innovation.”
As a market leader in the distribution and marketing of fuel and lubricant products for a number of industries including retail fuel, maritime and aviation, the Company continues to pioneer a range of sub-brands to ensure continued enhancement of customer and shareholder value through sound growth strategies, innovative and convenient products and services and superior customer experiences. omanoil remains the sole distributor of BP branded lubricants in the Sultanate and continues to offer its high standard brands including the rapidly expanding one-stop-shop Ahlain; which promises customers the ultimate convenience store experience twenty-four hours a day. All of these offerings are maintained through the brand’s quality assurance arm, the Emtiyaz Customer Service Center which serves as the communication link to provide timely and consistent handling of customer needs through its dedicated and highly trained team.
In addition, the Sultanate’s first chip based multi-partner rewards program basma, helps shoppers ‘save as they spend’, while Ejaba card provides exceptional fleet fuel management system to a multitude of corporations requiring mass fuel services.