Muscat, 12th May 2009

basmaCard, the Sultanate’s first chip based multi-partner rewards program developed by omanoil and BankMuscat, has recently welcomed AJMAL Perfumes (Oman) to its growing list of commercial merchants.

AJMAL produces a wide range of high quality oriental and European fragrances. The Brand’s product range extends from high quality concentrates to a host of incenses, room fresheners, powders, body creams and body lotions. AJMAL is also recognized for top quality packaging of their products which are highly competitive and comparable to the best global brands with stores operating in 16 exclusive retail locations in the Sultanate with more to come in the future.

Ajmal Perfumes spokesperson, Dr. Issam Asqul, expressed, “With basma, we are able to share products which are recognised for their quality and strong brand loyalty as part of an innovative program that provides added customer convenience and enhances the shopping experience.”

He added, “We are proud to be part of basma’s diverse selection of over 200 hundreds outlets in Oman that powers the leading rewards and loyalty scheme program in the region.”

Using the latest smart-chip technology with instant rewards, exciting benefits and a wide range of shopping privileges, basmaRewards is a pioneering rewards program that enables cardholders to “save as they spend” by collecting points for every Oman Rail spent that can be redeemed in cash at any basma merchant outlets across the Sultanate.

The basmaCard can also be utilized as a pre-paid fuel card allowing customers to budget fuel expenditure whilst saving basmaPoints. Each card has a secure Personal Identification Number (PIN) to prevent unauthorized use in case it is lost or stolen. To continue enjoying the added benefits and privileges from basma Rewards program, customers are also encouraged to renew their Cards at any omanoil filling station across the Sultanate.

basma cardholders can also make payments using BankMuscat credit cards through which they can earn additional reward points from BankMuscat, over and above the points issued by the participating outlets.

Merchants include: omanoil, Lulu, Nawras, Mumtaz Mahal, Woodlands, Golden Oryx, Capital Stores, Damas, Zahara Travel, Avis, OHI Electronics, Welcare, Photocenter, Ayana Spa and Essence Spa AJMAL Perfumes as the latest addition to this expanding list.

Ajmal International LLC operates the Oman franchise of AJMAL Perfumes as a prime regional perfumery brand with strong presence in the GCC and the larger Middle East and North Africa (MENA) region. The Brand operates one of the most modern, highly integrated and fully automated manufacturing plant in the region with a manufacturing facility which is recognized as the second largest integrated perfume facility in the world.