Muscat, 4th May 2009

Oman Oil Marketing Company (omanoil), the leading fuels and lubricants marketing company in the Sultanate, has announced the opening of the first Bread & Co. outlet in the newly launched ‘Ahlain’ convenient store at Ghala Industrial Area. The new concept has been introduced as one of the many value-added services ‘Ahlain’ will offer to customers to complement its diverse retail service offerings.

Bread & Co. specializes in its own recipes of freshly prepared bread and sandwiches made from natural ingredients which has resulted in more than ten Bread & Co. bakery cafes in the region with many more in the pipeline.

omanoil Retail Business Development Manager, Khalid Al Riyami, said “This partnership is just the beginning of a long-term relationship which will result in many more Bread & Co. outlets in our ‘Ahlain’ stores during 2009 and 2010.”

Al Riyami continued, “Ahlain offers customers a large selection of high quality products and services making it a holistic outlet with a distinctive layout. The shops are also better segmented to provide customers with enhanced accessibility levels, ease of movement and swift checkouts. We are confident that our customer-driven focus will continuously raise the bar of quality shopping experience by providing the highest standards of service along with well-known trusted brands. ”

Omer Khan, Business Development Manager – The BreadHouse (Master Franchisees of Bread & Co. in Oman), expressed, “We are passionate about supporting and expanding with omanoil’s ever-growing retail network across the Sultanate. This is an excellent opportunity for us to introduce an operational in-store bakery whereby customers can purchase freshly baked goods throughout the day.”

He added, “Our menu ranges from fresh signature and made to order sandwiches, tossed salads, hot meals, to bakery and pastry delicacies. Our team works hard to standardize our offering and service in the Bread & Co. stores to further enhance and develop our menu.”

omanoil has embarked on an extensive convenient store growth strategy with a total of 56 outlets operational to date. The Company aims to further enhance its holistic one-stop-shop offering to include a number of new quick service restaurants, bank ATM machines amongst other services.